Rebtel launched in 40 markets globally

With a broad set of language competencies, Keybroker built a campaign for the global telecom company Rebtel, and managed to launch in 42 markets in only 12 days.

Challenge

Rebtel offers International mobile calls at local rates for customers world-wide. The search advertising is an important channel for reaching new customers. Rebtel first handled their search marketing internally, but when they decided to launch their campaign in over 40 countries in several languages, they started to look for an expert that could handle large global search campaigns. Rebtel decided to work with Keybroker. The goal was to first launch Rebtel in 42 markets in a two-week period and then work to increase the volume of new customers. A specific target segment was to expats, meaning groups of foreign nationalities, living outside their home country, such as Chinese people living in the U.S. or Englishmen in Hong Kong.

The solution

The project started out with an analysis of which search engine and online channels that were the most important in each market. To build the campaigns, we created a team of Campaign Analysts with language competences for each market, with members from both Rebtel and Keybroker. Keybroker contributed with Campaign Analysts from Germany, France, Spain, Sweden and Norway, and other countries. Besides advertising on the search engines, the campaign also included banners on the Google and Yahoo content networks, as well as social networks to reach niche target groups.

The results

The campaign was launched on Google in only 12 days in a total of 42 countries – all according to plan. After that, an additional five search engines were added as well as social networks.

”Keybroker has successfully launched Rebtel in over 40 markets while balancing both cost and volume. Their model is based on results and fits our digital business perfectly," Patric Blixt, Head of Marketing Communications,

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